The Future of Open Days

2 min read

An in-person open day can be a really great way to check out the campus and get a "feel" of the culture. However, is there a way to further enhance the open day experience in order to recruit more students?

Photo by Keira Burton from Pexels

An in-person open day can be a really great way to check out the campus and get a "feel" of the culture. However, is there a way to further enhance the open day experience in order to recruit more students?

Recruit more students with virtual open days

By hosting an online open day, you're able to reach more students because students and parents don't have to be limited by time and travel considerations. Going digital gives your visitors the freedom and flexibility to comfortably learn more about your academic institution before they make a decision. This makes for a better experience and gives them a good impression that will assist you in converting them during the enrolment stage.

You also don't have to limit the number of people that are allowed in due to physical constraints. This helps make your event accessible to more students & parents and creates more awareness for your school, college, or university. All this reach and exposure gives you an advantage over your competition, especially if they're still relying 100% on physical open days.

What does the data show us?

Studies have been done to prove that open days are effective in recruiting more students. One study that was done showed that 40% of students believe that open days influence their decision on whether to apply to a university or not.

More students are likely to attend virtual open days, especially when targeting Gen Z students as they are the most agile and digitally-focused consumers worldwide.

Many of these Gen Z students prefer to have some type of online engagement with a school, college, or university before visiting the campus for a tour.

Many of these Gen Z students prefer to have some type of online engagement with a school, college, or university before visiting the campus for a tour. 30% of students are more likely to speak to a counsellor in a virtual booth because they feel more comfortable asking important questions online than in-person.

Is there still a need for in-person open days?

Nothing can replace an in-person experience. However, if you need to recruit more students and hit your targets, it's a wise decision to go digital.

Let's circle back to the main reasons why students and parents mainly attend open days:

  • They need to have their questions and concerns addressed immediately.
  • They want to get a "feel" for the culture by speaking to students.
  • They want to check out the facilities and accommodation with a campus tour.

The points made above can be addressed with the following virtual solutions:

  • 1-to-1 live chat with counsellors or student ambassadors.
  • Webinars or videos that showcases the culture at your campus.
  • 360-degree virtual tours of campus facilities and accommodations.

There's no denying that online events help you to support any existing offline efforts to recruit students.


Need software to help you host an effective virtual open day? Fairwiz can support 360-degree virtual tours, live chat, webinars, and more. Contact us for a demo.

Written by Lauralyn (Laura)