How to Optimise Your Virtual Education Fair Landing Page

2 min read

Learn the anatomy of a successful landing page for your virtual education fair. Convert as many students or parents that visit your landing page into registrations.

A screenshot of goKampus’ landing page for their virtual education fair.

Before you can even promote your event, you're going to need a landing page to showcase your event and the value of attending it.

These are the key elements you need to get people to register for your event:

  • No distractions. This landing page should not have other links to other pages. You want them to go through this entire page until they end up registering for your event.
  • Hero image. Something that showcases the unique selling point of your virtual education fair. Example: Your event is promoting MBA courses offered by the top 10 universities from Canada and Australia.
  • Compelling headline. It should be unique to your event and not something like "Top Universities in Asia". A good headline has a value proposition that has a pro without a con and uses active words. Example: Get a top US degree from these universities without having to spend top-dollar.
  • Bullet points. Avoid blocks of text and keep it short and simple with 3 to 5 bullet points that explain the value of attending your event.
  • Social proof. Have some text/audio/video testimonials from the institutions’ alumni, current students, or parents.
  • Awards & recognition. Showcase any rewards or recognition that the participating institutions have received.
  • Simple form. A registration form that doesn't make the registration use more than a minute to fill in.
  • Urgency. Create a sense of urgency to fill in the form. Maybe the first few people that register get a special promo if they register and attend the event.
  • Consistency. Make sure that there's continuity from your marketing channels to your landing page. Nobody likes false advertising.

With Fairwiz, you can choose from a few template designs and edit them with a built-in drag-and-drop WYSIWYG landing page designer. Don't know what WYSIWYG is and want to see how it works? Book a demo or drop us an email.

Written by Yujing