6 Ways to Promote Your Virtual Education Fair

2 min read

A list of digital marketing channels to consider when promoting your virtual education fair.

A screenshot of EasyUni's Virtual Education Fair digital advertisement.

These are several places where you can promote your event:

Website Banners / Pop-ups / Forms

If you design a specific event page on your website with a form, ensure that your chosen event platform can support bulk import. There’s nothing more frustrating than having to add registrants to your event manually.

Social Media

Figure out where the target demographic of the institutions you’re promoting lives on the web and ensure that you're on the right social media platform. For example, if the institutions’ target audience is parents of students in their final year of high school, reach out to them through your Facebook page.

If you don't have enough of a following or a suitable following, partner with other Facebook pages with a similar target audience to the institutions. For example, if the institutions need to reach out to students in South East Asia or the Middle East interested in pursuing undergraduate studies, consider EasyUni.

Email Marketing

If the institutions you promote don't have a sufficient database to tap into, find similar partners and reach out to them to have the institutions mentioned in their e-newsletters or as a standalone email sent from a third-party – like EasyUni.

SMS or Instant Messaging apps like Whatsapp

Depending on your target audience, they may check their messages more on their mobile phones than they do email.

If your demographic doesn’t read SMS and mainly uses Whatsapp, engage and promote to them on Whatsapp.

PPC Ads with Remarketing

Depending on the institutions’ audience (and your budget), they can choose to have Pay Per Click ads show up on social media platforms, search engines, YouTube, and even ride-sharing apps or music apps like Spotify.

Other Websites

Have your event listed on other websites that also target the institutions’ demographics and leverage their traffic. For example, EasyUni has many Southeast Asian and Middle Eastern students who visit their network of 11 websites. If the institutions are looking to target students from those regions, make sure you have a presence and promote your event there.

The good thing about EasyUni is that we’ve integrated them into Fairwiz, which means once you create an event, you have the option to have it published on all the sites in the EasyUni network. Want to see how this works? Book a demo or drop us an email.

Written by Yujing